Elevating Your Brand: Customising SharePoint Pages with Company Assets

Introduction

SharePoint is a powerful platform that allows organisations to create collaborative and dynamic websites. One key aspect of SharePoint is the ability to customise pages with company branding elements, such as logos, colours, and fonts. In this guide, we will explore the best practices for creating branded SharePoint pages using your company assets.

Understanding Branding in SharePoint

Branding in SharePoint involves customising the look and feel of your site to reflect your company’s identity. This includes incorporating your logo, colour scheme, typography, and other visual elements that represent your brand. By branding your SharePoint pages, you can create a cohesive and professional online presence that resonates with your target audience.

Steps to Branding SharePoint Pages

1. Define Your Brand Guidelines

  • Identify your brand colours, fonts, and logo.
  • Create a style guide that outlines how these elements should be used.

2. Upload Company Assets to SharePoint

  • Upload your logo, custom images, and other assets to a central document library.
  • Ensure that your assets are high-quality and optimised for web use.

3. Customise Site Theme

  • Go to the Site Settings and select ‘Change the look’.
  • Choose a theme that aligns with your brand colours.
  • Customise the theme further by adjusting colours and fonts.

4. Add Company Logo

  • Edit the site logo settings and upload your company logo.
  • Adjust the size and position of the logo for optimal visibility.

5. Create Branded Page Layouts

  • Design custom page layouts that reflect your brand aesthetic.
  • Use web parts to showcase company news, events, and other content.

6. Apply Custom CSS

  • If needed, add custom CSS to further customise the look of your pages.
  • Ensure that your CSS is well-tested and responsive across different devices.

Benefits of Branding SharePoint Pages

Branding your SharePoint pages with company assets offers several advantages:

  • Builds brand recognition and credibility.
  • Creates a consistent user experience across your site.
  • Enhances visual appeal and professionalism.
  • Helps differentiate your site from competitors.

Conclusion

By leveraging your company assets to brand your SharePoint pages, you can elevate your online presence and strengthen your brand identity. Follow the steps outlined in this guide to create visually appealing and cohesive SharePoint pages that resonate with your audience.

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